Azar "Azie" Jazestani is a Canadian-born entrepreneur, creator, and investor; celebrated for her expertise in party planning and design.  Over the course of 16 years in the luxury events industry, she has carved a niche within the visual curating space.

She founded and scaled Maison Principal, a distinguished event venue located in Montreal, Quebec, before selling it in 2022. 

Azar has worked alongside industry greats and has been published across the world. Her work has appeared in the pages of Flare Magazine, Wedding Bells and  Martha Stewart’s Weddings, to name a few.

She is armed with an eye for detail and an unparalleled work ethic which continues to ensure the success of all her business ventures.
Her passion and understanding of visual marketing are essential in the proper showcase of any creative product, service and business.

Currently, she is preparing for the launch of her highly anticipated new project. Her influence continues to set trends and shape the industry.

about Azar

career Timeline


Launch of Event Planning co.


Birth of The love of her life


Opening of event Venue


Launch of TSTS

"I'm my biggest competition, always racing to outdo myself!"