Azar "Azie" Jazestani is a Canadian-born entrepreneur, creator, and investor; celebrated for her expertise in party planning and design.  Over the course of 16 years in the luxury events industry, she has carved a niche within the visual curating space.

She founded and scaled Maison Principal, a distinguished event venue located in Montreal, Quebec, before selling it in 2022. 

Azar has worked alongside industry greats and has been published across the world. Her work has appeared in the pages of Flare Magazine, Wedding Bells and  Martha Stewart’s Weddings, to name a few.

She is armed with an eye for detail and an unparalleled work ethic which continues to ensure the success of all her business ventures.
Her passion and understanding of visual marketing are essential in the proper showcase of any creative product, service and business.

Currently, she is the Founder and CEO of  The Sweet Table Shop™, an online retailer and manufacturer of specialty party supplies. Her influence continues to set trends and shape the industry.
www.TheSweetTableShop.com


about Azar

career Timeline

2007

Launch of Event Planning co.

2018

Birth of The love of her life

2019

Opening of event Venue

2024

Launch of TSTS

"I'm my biggest competition, always racing to outdo myself!"